Our clinics are supported by the wider groups management team

  • Alex Price


    Alex has a degree in Chemical Engineering, an MBA from IMD (Institute for Management Development) in Switzerland and a Graduate Certificate in Reproductive Medicine through the University of New South Wales.

    As Chief Executive, Alex is responsible for the overall operations and continued development of Fertility Associates in New Zealand and Malaysia. Alex joined Fertility Associates in 2007, after working in Europe and Japan with the management consulting firms A.T. Kearney and Boston Consulting Group covering pharmaceuticals and healthcare.

    Alex's early career was spent in the NZ dairy industry working in protein chemistry and development. He is also Chair of Shorecare.

    Clinics: National Management Group, Fertility Associates Board

  • Dr Simon Kelly

    Medical Director, Fertility Associates Auckland


    Simon’s areas of interest include the application of advanced ultrasound technology to infertility management, in vitro maturation of immature oocytes collected from unstimulated ovaries, and fertility preservation. Simon graduated in Obstetrics and Gynaecology both in Auckland and the United Kingdom.

    Simon also has a both a private fertility and gynaecology practice based at Fertility Associates Auckland, and enjoys tramping in the Coromandel in his spare time.

    Clinics: Auckland - East, Auckland – Remuera, Fertility Associates Board


  • Dr Mary Birdsall

    Fertility Specialist & Group Medical Director

    MBChB, FRANZCOG, MSc(Oxon)

    Mary is one of the most sought after fertility specialists within New Zealand. She is innovative, caring and has a breadth of experience across all aspects of fertility care.  In her role as Medical Director she oversees fertility practice across all our clinics.    

    Mary specialises in the latest fertility technologies, including egg preservation, genetic screening and has advocated for patients to be able to access new treatments such as ovarian tissue transplants for cancer patients.

    Mary also publishes regular articles including a regular review in the Fertility Research Review, and is a recognised media spokesperson across all fertility topics. Mary is also the editor of Fertility Associates book 'Making Babies'.

    Mary graduated from Auckland Medical School followed by post-graduate training at National Women's Hospital. She was awarded a Nuffield Scholarship and completed a Masters Degree in Human Reproduction at Oxford University from 1993 to 1996. Mary returned to New Zealand in 1996 and joined Fertility Associates.


    Clinics: Auckland – Remuera, Auckland – Albany, Fertility Associates Board


  • Dr Ved Prakash (VP) Singh

    Medical Director, Hamilton


    VP is a fertility specialist with extensive clinical experience across all aspects of fertility including gynaecological surgical procedures.

    As Medical Director he informs the scientific and treatment direction for the Fertility Associates group, introduces new leading technology and oversees all clinical procedures at our Hamilton clinic.

    He also has special interest in endometriosis surgery, operative laparoscopy and pelvic floor surgery.

    Before coming to NZ in 1996 VP was part of the pioneering team credited with introducing IVF treatment into India at the Human Reproduction Research Centre at K E M Hospital, Bombay.

    VP graduated from the University of Bombay with a medical degree at King Edward Memorial Hospital and Seth G S Medical College in India in 1988.

    VP enjoys spending time with his family and is an active cyclist on the weekends.


    Clinics: Hamilton, New Plymouth, Fertility Associates Board